Designing for Life in China

Jervy Zhu

GBBN hosted over 60 people from the Greater Cincinnati Chinese Chamber of Commerce and shared their story of “Designing for Life in China” which has been a 9 year journey that commenced with a large scale urban residential development and has expanded into the robust healthcare market. With business in China now constituting over 40% of the firm’s revenue, GBBN Architects as a multinational architectural firm, continues to strategically align opportunities with expertise to expand service delivery deeper into the marketplace. The following points that have been critical to the firm’s success in China were presented:

  • Collaboration and Competition
  • Development of Fellowship with Clients
  • Commitment to leadership in China
  • Boots on the Ground
  • Focus on the International Character of the Brand