What We Thought What We Got

Angela Mazzi

Are architects social engineers? Inherent in design is the assumption that we know how people should use space. However, observation of any finished project shows that human behavior does not follow the neat categories we assume in design. In this presentation, we share our research on the psychosocial motivators of behavior and teach you how to determine which ones are essential to the success of your project. We also discuss strategies to involve appropriate stakeholders at the right time to unlock clues to their unmet spatial needs and set a framework to judge design success. Demonstrated through case study examples, attendees will learn how to apply this method in project ranging from education to healthcare, and deployment of neighborhood amenities.