GBBN Wins SMPS National Merit Award
Our marketing team recently won an award at the Society of Marketing Professional Services (SMPS) Build Business 2017. GBBN took home the National Merit Award for our holiday piece. The holiday gift, which included a winter activity book and an embroidered blanket, aimed to bring joy to our clients during the winter season.
Numerous employees throughout all three of our US offices helped create the content for the book by giving suggestions in regards to their favorite winter activities. These activities were specific to the cities in which each office was located, as well as personal to the employees and families who enjoyed them. Select activity descriptions were accompanied by hand-drawn illustrations.
Along with the activity book, we included a GBBN embroidered blanket. The goal of the blanket was to provide a thoughtful and useful gift to our clients throughout the winter months. We intentionally minimized the GBBN branding while making sure to emphasize one of our Guiding Principles, which is to Inspire Joy.
SMPS calls its Marketing Communication Awards “the longest-standing, most prestigious awards competition that recognizes excellence in marketing communications produced by professional services firms in the design and building industry.” The awards include a variety of submittal categories that cover most promotional activities marketers engage in. This year there were over 237 entries, which was a record for the competition.
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