GBBN Nominated as SMPS Marketing Communication Awards Finalist
The Society for Marketing Professional Services (SMPS) named GBBN as a finalist in the Marketing Communication Awards for our Holiday Piece - Print. Our holiday gift, which included an embroidered GBBN blanket and a winter activity book, aimed to bring joy to our clients throughout the winter season.
All three of our US offices were involved in developing the winter activity book. Numerous employees throughout our offices helped create the content by giving suggestions in regards to their favorite winter activities. These activities were specific to the cities in which each office was located, as well as personal to the employees and families who enjoyed them. Select activity descriptions were accompanied by hand-drawn illustrations.
Along with the activity book, we included a GBBN embroidered blanket. The goal of the blanket was to provide a thoughtful and useful gift to our clients throughout the winter months. We intentionally minimized the GBBN branding while making sure to emphasize one of our Guiding Principles, which is to Inspire Joy.
SMPS calls its Marketing Communication Awards “the longest-standing, most prestigious awards competition that recognizes excellence in marketing communications produced by professional services firms in the design and building industry.” The awards include a variety of submittal categories that cover most promotional activities marketers engage in. This year, there were over 237 entries.
With only three finalists per category, we are honored to be considered an SMPS Marketing Communication Awards finalist. Along with this, we are very proud of our marketing team for creating a finalist-worthy gift for our clients. Overall winners will be announced on July 13 at SMPS Build Business in Indianapolis, Indiana.
To check out the entire winter activity book, click here.