[{"id":25500,"date":"2026-07-31T07:59:54","date_gmt":"2026-07-31T11:59:54","guid":{"rendered":"https:\/\/www.gbbn.com\/?post_type=insights&p=25500"},"modified":"2026-07-31T08:35:14","modified_gmt":"2026-07-31T12:35:14","slug":"security-enhancement-through-environmental-design","status":"publish","type":"insights","link":"https:\/\/www.gbbn.com\/zh\/insights\/security-enhancement-through-environmental-design\/","title":{"rendered":"Security Enhancement Through Environmental Design"},"content":{"rendered":"

\u5bf9\u4e0d\u8d77\uff0c\u6b64\u5185\u5bb9\u53ea\u9002\u7528\u4e8eEnglish<\/a>\u3002<\/p>\n

Healthcare settings are meant to heal, but for many patients, families, and staff, they can also feel vulnerable and unsafe. I recently participated in an active shooter training offered by Allegheny Health Network and experienced firsthand the physical and psychological stress of hiding, barricading, and running through simulated workplace violence scenarios. This training exercise, paired with recent fatal shootings in healthcare settings, validates the urgent need to rethink how hospitals are designed not only for care delivery, but also for safety, visibility, and emergency response.<\/p>\n

My latest editorial for HERD Journal<\/em> explores how Crime Prevention Through Environmental Design (CPTED) can inform safer healthcare environments, particularly in high-risk areas such as emergency departments, entry sequences, waiting areas, and circulation paths. Drawing on foundational CPTED principles\u2014natural surveillance, territorial clarity, and maintenance\u2014it argues that design can strengthen safety without relying solely on added security screening. Features such as clear sightlines, organized arrival sequences, visible care-team presence, maintained landscaping, and light-filled waiting areas can help reduce confusion, support emergency egress, and offer reassurance to anxious visitors and staff.<\/p>\n

Ultimately, CPTED offers a practical, evidence-informed framework for healthcare design that balances security with dignity and calm. By making environments more legible, observable, and easier to navigate, architects and planners can help reduce opportunities for violence while also improving the everyday experience of care.<\/p>\n

Read the full article in HERD here<\/a>.<\/p>\n

Learn more about research at GBBN here.<\/a><\/p>\n

Read more about incorporating safety without intimidation in healthcare spaces here<\/a>.<\/p>\n

\n

\"\"Shan Jiang,<\/a>\u00a0Ph.D, is an associate principal and the director of research at GBBN. An established researcher, educator, and thought leader, she has published dozens of articles in peer-reviewed journals, presented at conferences, including a full monograph with Routledge on therapeutic landscapes, healthcare design, and sustainable community development. At GBBN, Shan leads firm-wide research efforts, helping design teams in all markets conduct research while drawing on the best, established research to inform their work.<\/p>\n","protected":false},"author":35,"template":"","project_type":[146],"topic":[173],"class_list":["post-25500","insights","type-insights","status-publish","hentry","project_type-healthcare","topic-research"],"acf":[],"yoast_head":"\nGBBN | Insights<\/title>\n<meta name=\"description\" content=\"Stories. Ideas. Perspective.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gbbn.com\/zh\/insights\/security-enhancement-through-environmental-design\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GBBN | Insights\" \/>\n<meta property=\"og:description\" content=\"Stories. Ideas. 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In this context, improving the theatrical experience and increasing patron satisfaction are especially important goals for arts venues. Yet, much of theater marketing has traditionally emphasized services like catering, parking, and ticket prices, while paying less attention to the actual experience patrons have inside the theater building itself.<\/p>\n<p>That experience begins well before the performance starts and includes a sequence of actions and behaviors, such as security screening, ticketing, wayfinding, concession and restroom use. By better understanding how patrons use the arrival zone, designers and operators can support the redesign of historic performing arts theaters in ways that strengthen the full, holistic theater experience.<\/p>\n<p>\u201cThe experience of live performance begins well before the curtain goes up,\u201d says GBBN\u2019s Director of Arts, <a href=\"https:\/\/www.gbbn.com\/people\/marcene-kinney\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Marcene Kinney<\/a>. \u201cIt begins with choreographing how people arrive, move through the building and feel a sense of anticipation.\u201d<\/p>\n<p>At this year\u2019s Environmental Design Research Association conference, I presented research developed with my GBBN colleagues <a href=\"https:\/\/www.gbbn.com\/people\/emre-erenler\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Emre Erenler<\/a>, <a href=\"https:\/\/www.gbbn.com\/people\/jessica-gilbert\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Jesssica Gilbert<\/a>, and <a href=\"https:\/\/www.gbbn.com\/people\/zahra-daneshvar\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Zahra Daneshvar<\/a> on how patrons use theater arrival spaces. The presentation shared two case studies that used mixed methods, including observation, behavior mapping, and Space Syntax analyses, to examine how people use the entrance lobby, ticketing stations, bar and merchandise concessions, and restrooms before a show begins.<\/p>\n<p>This integrated research protocol was originally developed for healthcare arrival studies and was tested for the first time in arts and cultural facilities. The first case study employed onsite observations and photographic recording, resulting in the collection of 4,850 patron data points for analysis. Observational data were further validated through Space Syntax analyses. Patron movement throughout the arrival zone was mapped and animated, which helped reveal high- and low-occupancy areas as well as blind spots. Even though patrons were spread evenly throughout the lobby, the bars, merchandise concessions, and ticketing stations were not used equally. This difference was linked to the spatial configuration and existing design features of the space.<\/p>\n<p>The second case study used Space Syntax analyses to examine the main lobby of a large performing arts center with occupancy patterns mapped during a show night. As with the first study, the field data were validated through Space Syntax analyses, including visual integration and connectivity analyses. Based on the findings, a series of design improvements was recommended.<\/p>\n<p>Overall, this session made a compelling argument for evidence-based, patron-centered design strategies for performing arts venues. More broadly, research like this can help theater operators get the most out of design by showing how public spaces such as lobbies and arrival sequences can shape and improve the patron experience.<\/p>\n<p>See the presentation <a href=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/07\/EDRA57_Patron-Arrival-Experience.pdf\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">here.<\/a><\/p>\n<p>Learn more about our work with historic theaters <a href=\"https:\/\/www.gbbn.com\/work\/the-childrens-theatre-of-cincinnati-emery-theater-renovation\/?backProjectType=59\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">here.<\/a><\/p>\n<p>Learn more about research at GBBN <a href=\"https:\/\/www.gbbn.com\/research\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">here.<\/a><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16212 \" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2022\/09\/ShanJiang_c2-112x150.jpg\" alt=\"\" width=\"130\" height=\"174\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2022\/09\/ShanJiang_c2-112x150.jpg 112w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2022\/09\/ShanJiang_c2-224x300.jpg 224w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2022\/09\/ShanJiang_c2.jpg 324w\" sizes=\"auto, (max-width: 130px) 100vw, 130px\" \/><a href=\"https:\/\/www.gbbn.com\/people\/shan-jiang\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Shan Jiang,<\/a>\u00a0Ph.D, is an associate principal and the director of research at GBBN. An established researcher, educator, and thought leader, she has published dozens of articles in peer-reviewed journals, presented at conferences, and recently published a full monograph with Routledge on therapeutic landscapes, healthcare design, and sustainable community development. At GBBN, Shan leads firm-wide research efforts, helping design teams in all markets conduct research while drawing on the best, established research to inform their work.<\/p>\n<p> <\/p>\n","protected":false},"author":35,"template":"","project_type":[156],"topic":[173,163],"class_list":["post-25439","insights","type-insights","status-publish","hentry","project_type-arts","topic-research","topic-speaking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GBBN | Insights<\/title>\n<meta name=\"description\" content=\"Stories. Ideas. 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Yet design decisions are often made without a clear framework that links spatial configuration to measurable performance outcomes.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif;\">At this year\u2019s Environmental Design Research Association conference, I presented a study I co-authored with <\/span><a href=\"https:\/\/www.gbbn.com\/people\/shan-jiang\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif;\">Shan Jiang<\/span><\/a><span style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif;\"> of GBBN and Lindsey Fay of the University of Kentucky. The study addresses a central question: <b>How do common NICU layout typologies compare in terms of documented design outcomes?<\/b> To answer this, we used two methods: a systematic literature review and a spatial configuration analysis of representative case studies.<\/span><\/p>\n<p class=\"xmsonormal\"><b><span style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif;\">Phase 1: Systematic literature review.<\/span><\/b><\/p>\n<p class=\"xmsonormal\"><span style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif;\">Using <span style=\"color: #333333; background: white;\">Preferred Reporting Items for Systematic reviews and Meta-Analysis <\/span>PRISMA guidelines, we reviewed research on three NICU space types: patient rooms, staff spaces, and ancillary\/support areas. Patient room layouts included open bay, dual occupancy, single-family room (SFR), and couplet care within a SFR. Staff spaces included centralized, decentralized, and hybrid nurse stations, along with huddle stations and workrooms. Ancillary spaces included family lounges, staff break rooms, and respite areas. Across these categories, we identified distinct evidence-based performance profiles related to outcomes such as infection control, feeding, length of stay, acoustics, communication, teamwork, and staff satisfaction. This review also revealed gaps in the evidence, especially for newer and hybrid NICU layouts.<\/span><\/p>\n<p class=\"xmsonormal\"><b><span style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif;\">Phase 2: Spatial configuration analysis.<\/span><\/b><\/p>\n<p class=\"xmsonormal\"><span style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif;\">We then analyzed three NICU case studies using Space Syntax methods, including step depth and J-graphs, to examine relationships among key spaces. These layouts were evaluated against the evidence-based framework developed in Phase 1, allowing us to compare the spatial advantages and tradeoffs of each configuration.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif;\">This research translates NICU design evidence into a practical comparative tool. By linking documented outcomes to measurable spatial properties, it gives planners and designers a clearer way to choose layouts that support specific clinical, operational, and family-centered goals. In short, it helps move NICU design from intuition to evidence.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; color: #333333; background: white;\">See the presentation <a href=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/06\/EDRA57-_-Linking-Evidence-and-spatial-configuration-NICU.pdf\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">here.<\/a><\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; color: #333333; background: white;\">Learn more about our NICU desi<\/span><span style=\"font-size: 11pt; font-family: Calibri, sans-serif; background: white;\">gn <span style=\"color: #000000;\">work <\/span><\/span><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.gbbn.com\/work\/uk-healthcare-kentucky-childrens-hospital-neonatal-intensive-care-unit\/?backProjectType=63\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-size: 11pt; font-family: Calibri, sans-serif; background: white;\">here<\/span><\/a><span style=\"font-size: 11pt; font-family: Calibri, sans-serif; background: white;\">.<\/span><\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"color: #000000;\"><span style=\"font-size: 11pt; font-family: Calibri, sans-serif; background: white;\">See more of our healthcare design work <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.gbbn.com\/work-type\/health\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-size: 11pt; font-family: Calibri, sans-serif; background: white;\">here<\/span><\/a><span style=\"font-size: 11pt; font-family: Calibri, sans-serif; background: white;\">.<\/span><\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"color: #000000;\"><span style=\"font-size: 11pt; font-family: Calibri, sans-serif; background: white;\">Learn more about research at GBBN <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.gbbn.com\/research\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-size: 11pt; font-family: Calibri, sans-serif; background: white;\">here<\/span><\/a><span style=\"font-size: 11pt; font-family: Calibri, sans-serif; background: white;\">.<\/span><\/span><\/p>\n<hr \/>\n<p class=\"xmsonormal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-21039 size-thumbnail\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2024\/10\/R_230613_Zahra_Daneshvar_N2_medium-113x150.jpg\" alt=\"\" width=\"113\" height=\"150\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2024\/10\/R_230613_Zahra_Daneshvar_N2_medium-113x150.jpg 113w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2024\/10\/R_230613_Zahra_Daneshvar_N2_medium-225x300.jpg 225w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2024\/10\/R_230613_Zahra_Daneshvar_N2_medium.jpg 600w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><a href=\"https:\/\/www.gbbn.com\/people\/zahra-daneshvar\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\"><span style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; color: #031719;\">Zahra Daneshvar<\/span><\/a><span style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; color: #031719;\">, EDAC is an interior designer and researcher at GBBN. Zahra combines her passions for interior design and research to create healthcare environments that uplift both patients and staff. She likes to incorporate new technologies, like video mapping, in her design process to help create immersive experiences and opportunities for positive distractions. She is a co-author of \u201cExamining Efficacy in Open-Bay and Single-Family Room NICU Designs,\u201d published in<i>\u00a0Advances in Neonatal Care<\/i>. Her research and insights have been presented at the Kentucky Conference on Health Communication, and at the Environmental Design Research Association\u2019s annual conference.<\/span><\/p>\n","protected":false},"author":35,"template":"","project_type":[146],"topic":[173],"class_list":["post-25229","insights","type-insights","status-publish","hentry","project_type-healthcare","topic-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GBBN | Insights<\/title>\n<meta name=\"description\" content=\"Stories. Ideas. 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That experience begins well before they see performers take the stage; it begins with choreographing how people arrive, where they queue, what they see first, how they move through the building, and whether the architecture supports the excitement of the night or quietly gets in the way.<\/p>\n<p>Some of the least glamorous elements of concert venue design\u2014where the loading dock goes,\u00a0 restroom locations, how people queue for concessions, the seating strategy\u2014often have the greatest impact on whether the facility operates smoothly.<\/p>\n<p>Here are four tools that we use with venue owners and operators to ensure those big early moves enhance the patron experience:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25079\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics.jpg\" alt=\"\" width=\"828\" height=\"22\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics.jpg 1875w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics-300x8.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics-900x24.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics-150x4.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics-768x20.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics-1536x41.jpg 1536w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics-1220x33.jpg 1220w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/p>\n<p>What do patrons notice as they enter a venue? Where does their attention go when they arrive? What does the building suggest they to do next? Architectural cues shape how people experience space.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25055 alignleft\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/LinesatOrpheum.gif\" alt=\"\" width=\"437\" height=\"246\" \/>For example: At the Orpheum Theater, a historic presenting venue in Minneapolis, patrons walk by concessions as they enter (pictured on the left). They see a queue growing, and that queue becomes a visible point of congestion. Then, at intermission, patrons remember the line they saw on the way in and avoid it which leads to overcrowding at concession points near the auditorium, while the concession point near the entry is empty. If concession lines are too long, patrons may simply walk away, which means lost revenue for the venue operator.<\/p>\n<p><span style=\"font-size: 12pt;\">Where the queue matters most is in the space people occupy while waiting. That is how you identify choke points. You do not want lines backing up into the main hall, but you do want them to remain visible, manageable, and easy to navigate. In a well-designed venue, circulation is not just movement\u2014it is part of the experience. <\/span><\/p>\n<p>If guests can see multiple options at once, they will make better decisions faster. If they only see one option, it becomes the default\u2014even if it creates a bottleneck. Understanding the psychology of queuing helps shape placement of physical cues so that patrons can easily understand their options and make their own choice.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25080\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics2.jpg\" alt=\"\" width=\"828\" height=\"22\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics2.jpg 1875w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics2-300x8.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics2-900x24.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics2-150x4.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics2-768x20.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics2-1536x41.jpg 1536w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics2-1220x33.jpg 1220w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/p>\n<p>Experience is shaped by all five senses. The acoustics, visual hierarchy, textures, and aromas can contribute to how spaces are perceived. Space Syntax Analysis is one tool we use to make those instincts visible, and solvable.<\/p>\n<p>By mapping how people move through a building and how different paths connect, Space Syntax Analysis can reveal where traffic problems exist in a venue and what design interventions might improve them. It allows us to look at a space not just as a set of rooms, but as a system of movement, visibility, and decision-making.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25094\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/Byham_SpatialAnalysisweb3.jpg\" alt=\"\" width=\"640\" height=\"310\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/Byham_SpatialAnalysisweb3.jpg 1013w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/Byham_SpatialAnalysisweb3-300x145.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/Byham_SpatialAnalysisweb3-900x435.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/Byham_SpatialAnalysisweb3-150x73.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/Byham_SpatialAnalysisweb3-768x371.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><br \/>\n<em>The Byham Theater in Pittsburgh, Pennsylvania, presents a wide range of live music. The diagram (above, left) shows the patron journey from arrival to the auditorium. We used Space Syntax Analysis (above, right) to study how people flow through the building. When patrons enter, how is the building helping or hindering their journey? Where are the pinch points?<\/em><\/p>\n<p>As a theater that welcomes many first-time visitors, that first impression matters enormously. The psychology of arriving in a space, orienting oneself, and transitioning to where to go next is critical. A venue should help people understand where they are and where they need to go without requiring them to puzzle it out.<\/p>\n<p>That starts with removing visual barriers and creating clear destinations to completely change how a building feels. In some cases, moving a stair or opening a line of sight can make the difference between a space that feels confusing and one that feels welcoming. The lesson is simple: when people can see where they are going, they feel more comfortable getting there.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25081\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics3.jpg\" alt=\"\" width=\"828\" height=\"22\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics3.jpg 1875w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics3-300x8.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics3-900x24.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics3-150x4.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics3-768x20.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics3-1536x41.jpg 1536w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics3-1220x33.jpg 1220w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/p>\n<p>Sometimes the best way to understand a venue is to build it twice\u2014once as a physical model and once as a digital one.<\/p>\n<p>Owners and Operators know their buildings well but often regard them only inwardly, not always considering context, or how they interact with their neighbors. During design, we help broaden that view to include the city, the street, and how people will approach the building.<\/p>\n<p>Creating a physical urban model changes the conversation. It gives stakeholders a tangible way to understand how a building fits its site and surroundings, while also surfacing practical issues\u2014 including where the loading dock belongs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25069\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/PhysicalandDigitalModels_web.jpg\" alt=\"\" width=\"779\" height=\"325\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/PhysicalandDigitalModels_web.jpg 1250w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/PhysicalandDigitalModels_web-300x125.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/PhysicalandDigitalModels_web-900x375.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/PhysicalandDigitalModels_web-150x63.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/PhysicalandDigitalModels_web-768x320.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/PhysicalandDigitalModels_web-1220x508.jpg 1220w\" sizes=\"auto, (max-width: 779px) 100vw, 779px\" \/><br \/>\n<span style=\"font-size: 12pt;\"><em>A physical model makes constraints visible and encourages spatial thinking in a way drawings often cannot. Paired with a 3D digital twin, it becomes even more powerful: the model frames the big questions, and the digital version lets us test them in real time. Together, they create a rapid feedback loop that supports earlier, more practical operational decisions.<\/em><\/span><\/p>\n<p>Most of the patrons who will come to D2 Live, a new indoor live\/amplified music venue in Durham, North Carolina, will be coming from outside the city. During concept design, the models we created helped stakeholders understand wayfinding and how the front door might appear to first-time visitors. They also illustrated how the venue will fit within a three-building complex and the surrounding civic space. The models enabled a robust dialogue resulting in a broader appreciation for the potential street-level activities such as community-based festivals.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25082\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics4.jpg\" alt=\"\" width=\"880\" height=\"22\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics4.jpg 1920w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics4-300x8.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics4-900x23.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics4-150x4.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics4-768x19.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics4-1536x38.jpg 1536w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics4-1220x31.jpg 1220w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/p>\n<p>In venue design, seating is about more than seats.<\/p>\n<p>That understanding led us to developing a proprietary tool that allows design teams and clients to quickly test seating configurations to better understand earning potential\u2014as well as the building costs and patron experience impacts\u2014of different rakes (the overall slope of the floor), the rise (the vertical distance between rows), seat counts, and layouts.<\/p>\n<p>For example, even a seemingly small change to a design\u2014such as moving the first row closer to the stage\u2014can ripple through the entire seating bowl, a venue’s largest element. Small changes like this can impact a building\u2019s overall size and operational economics. We are able to test sightlines, evaluate economic implications, and quickly iterate through dozens of options and scenarios to find the version that best supports the project\u2019s goals.<\/p>\n<p>This has been true for three of our recent music venues: The Farmer Music Center (currently under construction), The Heights 2.0 (in design), and D2 Live (concept design completed). If a project needs to reduce square footage without compromising patron experience, seating is often where the biggest decisions must be made. At The Farmer Music Center, the tool helped stakeholders understand in the first phase of design that they could reduce the overall size of the building without losing seating capacity. That clarity made the conversation more productive and gave the client more confidence about delivering on their business objectives.<\/p>\n<p><em><span class=\"cf0\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25072\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/ByhamTheaterBowl_WebGraphics.jpg\" alt=\"\" width=\"939\" height=\"245\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/ByhamTheaterBowl_WebGraphics.jpg 1250w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/ByhamTheaterBowl_WebGraphics-300x78.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/ByhamTheaterBowl_WebGraphics-900x235.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/ByhamTheaterBowl_WebGraphics-150x39.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/ByhamTheaterBowl_WebGraphics-768x201.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/ByhamTheaterBowl_WebGraphics-1220x319.jpg 1220w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/><br \/>\n<span style=\"font-size: 12pt;\">The proprietary seating tool we developed in house allows quick iterations of different seating configurations, letting clients understand impacts to patron flow, egress, and traffic to concessions. At the Byham Theater, more popular wider seats could be accommodated while proving they didn\u2019t have to lose as many seats as they initially thought.<\/span><\/span><\/em><\/p>\n<p>Musical acts selecting venues to round out their tour rosters command a significant share of the ticket take, while the venue operator retains food, beverage, and amenity revenue. In many cases, the artist take is based on the number of seats, which means seating decisions have immediate financial consequences. So, the ripple effect is real and it starts long before the first ticket is sold.<!--EndFragment --><\/p>\n<p><!--StartFragment --><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25083\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics5.jpg\" alt=\"\" width=\"192\" height=\"45\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics5.jpg 354w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics5-300x70.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics5-150x35.jpg 150w\" sizes=\"auto, (max-width: 192px) 100vw, 192px\" \/><\/p>\n<p>Taking time to work through early decisions helps ensure the venue supports the experience you want to create. When people choose to go out instead of staying in, they arrive at performance venues with big expectations of an experience they can’t get at home. Making their big night out a success is shaped by a series of strategic early decisions: how people arrive, what they see, how they move, how many seats are possible, where the queues form, and how the building fits into the city around it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25095\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics7.jpg\" alt=\"\" width=\"990\" height=\"82\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics7.jpg 1275w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics7-300x25.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics7-900x75.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics7-150x12.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics7-768x64.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/05\/NoOneLeavestheHousetoWait_WebGraphics7-1220x101.jpg 1220w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/p>\n<p>If you\u2019re starting to think about improvements to your performance venue or just want to dream about the possibilities, we\u2019d welcome the chance to talk about the decisions that could unlock future success for you.<\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18897 size-thumbnail\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2023\/12\/Daniel_Luegering_2023-113x150.jpg\" alt=\"\" width=\"113\" height=\"150\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2023\/12\/Daniel_Luegering_2023-113x150.jpg 113w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2023\/12\/Daniel_Luegering_2023-225x300.jpg 225w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2023\/12\/Daniel_Luegering_2023.jpg 600w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><a href=\"https:\/\/www.gbbn.com\/people\/daniel-luegering\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Daniel Luegering<\/a> is an associate principal at GBBN. He uses rapid iteration and discussion to help arts clients envision their future and how design can get them there. His process enables design teams to dig beneath the surface, unearth hidden obstacles, and transform them into opportunities that help arts organizations, from community theaters and black box performance spaces to live performance venues and dance centers, achieve their goals, excite patrons, and enrich their communities. <span data-olk-copy-source=\"MessageBody\">His work includes The Farmer Music Center and The Cincinnati Shakespeare Company theater expansion in Cincinnati, Ohio; The Heights 2.0 in Dayton, Ohio; D2 Live in Durham, North Carolina; the Byham Theater in Pittsburgh, Pennsylvania; and the Orpheum Theater in Minneapolis, Minnesota.<\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #333333;\"><a href=\"https:\/\/www.linkedin.com\/in\/zachary-zettler-b1a10623\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22370\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/02\/linkedin.png\" alt=\"\" width=\"17\" height=\"15\" \/><\/a> <a style=\"color: #333333;\" href=\"https:\/\/www.linkedin.com\/in\/daniel-luegering\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">Connect with Daniel<\/a><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2912 size-thumbnail\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Scott_Kyle_c2-113x150.jpg\" alt=\"\" width=\"113\" height=\"150\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Scott_Kyle_c2-113x150.jpg 113w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Scott_Kyle_c2-225x300.jpg 225w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Scott_Kyle_c2.jpg 600w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><a href=\"https:\/\/www.gbbn.com\/people\/scott-kyle\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Scott Kyle<\/a> is an architect and associate principal at GBBN. He has a passion for live music which he has woven into his project leadership, enabling client relationships built on trust and the deep understanding of business and facility operations. With over 30 years of experience designing and managing arts and mixed-use real estate development projects, he has made versatility his specialty. He helps foster sustainability expertise throughout the firm while also providing technical and design expertise on multiple project types. His recent live music venue work includes The Andrew J Brady Music Center and The Farmer Music Center in Cincinnati, Ohio; The Heights 2.0 in Dayton, Ohio; and D2 Live in Durham, North Carolina.<\/p>\n<p><span style=\"font-size: 10pt; color: #333333;\"><a href=\"https:\/\/www.linkedin.com\/in\/zachary-zettler-b1a10623\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22370\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/02\/linkedin.png\" alt=\"\" width=\"17\" height=\"15\" \/><\/a> <a style=\"color: #333333;\" href=\"https:\/\/www.linkedin.com\/in\/tscottkyle\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">Connect with Scott<\/a><\/span> <\/p>\n","protected":false},"author":35,"template":"","project_type":[156,157,144],"topic":[177,173,164],"class_list":["post-25027","insights","type-insights","status-publish","hentry","project_type-arts","project_type-civic-culture","project_type-event-hospitality","topic-patron-experience","topic-research","topic-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GBBN | Insights<\/title>\n<meta name=\"description\" content=\"Stories. 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As the show builds toward its finale, the excitement is palpable. Then the finale happens. The penultimate episode airs and there are huge plot points left untended, character arcs that have gone off the rails, and inexplicably, the night king\u2019s climactic battle\u2014the one you\u2019ve been waiting for all season\u2014lasts all of 60 seconds. Anticipation and elation give way to\u2026deflation. That single episode, out of the dozens or even hundreds you watched, has now tainted your view on the entire show despite it being such a small portion of the overall experience.<\/p>\n<p><span style=\"font-size: 18pt;\">…the end of any given experience disproportionately shapes <br \/>\nhow we remember the whole thing.<\/span><\/p>\n<p>Turns out, there\u2019s a name for that, <a href=\"https:\/\/www.nngroup.com\/articles\/peak-end-rule\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Peak-End Memory Bias<\/a>. Research into this phenomenon, and how we process experiences, reveals that the end of any given experience disproportionately shapes how we remember the whole thing. This is an important idea to keep in mind when running a capital campaign. At the grand opening, the ribbon cutting, or those final donor tours, it is critical that the recognition of the donors lives up to the excellence of the entire project and the promises made in the beginning. In other words, your night king battle needs to be epic and environmental graphic design (EGD) is here to help.\u00a0<\/p>\n<p>Bringing on an EGD partner not only helps maintain the level of excellence established on a project, it also ensures your story doesn\u2019t just get told\u2014it gets <em>felt<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24855\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/Bullet-List-Color.jpg\" alt=\"Thoughtful recognition environments can: Help secure additional funds & donor engagement through storytelling Create events that excite donors and promotes additional giving Reignite internal team energy + passion after years of planning\" width=\"640\" height=\"120\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/Bullet-List-Color.jpg 1920w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/Bullet-List-Color-300x56.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/Bullet-List-Color-900x169.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/Bullet-List-Color-150x28.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/Bullet-List-Color-768x144.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/Bullet-List-Color-1536x288.jpg 1536w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/Bullet-List-Color-1220x229.jpg 1220w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>EGD in Action<\/h3>\n<p>In our experience, this has proven to be true across a wide range of organizations and sectors, including healthcare, arts, and non-profits. A few recent examples illustrate the benefits of (as they say in Hollywood) \u201cknowing your ending.\u201d<\/p>\n<p><strong>Healthcare<br \/>\n<\/strong>Helping <a href=\"https:\/\/www.gbbn.com\/work\/margaret-mary-health-new-hospital-health-and-wellness-campus\/?backProjectType=63\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><strong>Margaret Mary Health<\/strong><\/a> (MMH) exceed their campaign goals for its new, all-electric hospital in Batesville, Indiana, began with implementing an EGD vision for the donor recognition design, interior graphics, and signage. From the custom-designed donor wall, to the donor gifts, and donor artwork, we crafted a story that permeated throughout the entire building. That story\u2014which included local student artists, glass artisans, local woodworkers, and designs inspired by area wildlife\u2014helped create, in the words of our client, \u201cthe FOMO moment.\u201d Those stories (below) spread throughout the Batesville community and reinvigorated the Margaret Mary Health Foundation\u2019s campaign in its final months which led to the team surpassing their campaign goals. The ending is an elevated recognition strategy that weaves storytelling and meaning together, ensuring MMH donors become generational supporters.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24826 \" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/Brazee_2-e1772659266850.jpg\" alt=\"\" width=\"326\" height=\"384\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/Brazee_2-e1772659266850.jpg 915w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/Brazee_2-e1772659266850-255x300.jpg 255w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/Brazee_2-e1772659266850-764x900.jpg 764w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/Brazee_2-e1772659266850-127x150.jpg 127w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/Brazee_2-e1772659266850-768x905.jpg 768w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/> \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24796\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_SocialPosts.jpg\" alt=\"\" width=\"287\" height=\"388\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_SocialPosts.jpg 1500w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_SocialPosts-222x300.jpg 222w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_SocialPosts-667x900.jpg 667w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_SocialPosts-111x150.jpg 111w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_SocialPosts-768x1037.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_SocialPosts-1138x1536.jpg 1138w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_SocialPosts-904x1220.jpg 904w\" sizes=\"auto, (max-width: 287px) 100vw, 287px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24797 \" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_SocialPosts2-e1772637281850.jpg\" alt=\"\" width=\"258\" height=\"329\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_SocialPosts2-e1772637281850.jpg 1495w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_SocialPosts2-e1772637281850-235x300.jpg 235w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_SocialPosts2-e1772637281850-706x900.jpg 706w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_SocialPosts2-e1772637281850-118x150.jpg 118w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_SocialPosts2-e1772637281850-768x980.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_SocialPosts2-e1772637281850-1204x1536.jpg 1204w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_SocialPosts2-e1772637281850-956x1220.jpg 956w\" sizes=\"auto, (max-width: 258px) 100vw, 258px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24858\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_DonorWall_SansDonorNames_.jpg\" alt=\"\" width=\"344\" height=\"326\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_DonorWall_SansDonorNames_.jpg 1884w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_DonorWall_SansDonorNames_-300x285.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_DonorWall_SansDonorNames_-900x854.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_DonorWall_SansDonorNames_-150x142.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_DonorWall_SansDonorNames_-768x729.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_DonorWall_SansDonorNames_-1536x1458.jpg 1536w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/MMH_DonorWall_SansDonorNames_-1220x1158.jpg 1220w\" sizes=\"auto, (max-width: 344px) 100vw, 344px\" \/><br \/>\n<span style=\"font-size: 12pt;\"><em><strong>Top:<\/strong>\u00a0 MMH shares the story of how local high schoolers, with the help of glass artisan studio, Brazee, created the handcrafted glass recognition mosaic that will be featured in the hospital cafe. <br \/>\n<strong>Bottom<\/strong><\/em><em><strong>:<\/strong> MMH features the Weberdings, a local father-son team, crafting timber for the custom donor wall. The mock-up (bottom right) re-energized existing donors and helped new supporters commit.<\/em><\/span><\/p>\n<p><strong><br \/>\nArts<br \/>\n<\/strong>How do you inspire donor confidence and create immersive engagement before you have a finished building to support it? For <a href=\"https:\/\/www.gbbn.com\/work\/the-childrens-theatre-of-cincinnati-emery-theater-renovation\/?backProjectType=59\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><strong>The Children\u2019s Theatre of Cincinnati<\/strong><\/a> (TCT), GBBN turned a long-abandoned theater into a great storytelling asset through the use of virtual reality (VR) technology. Utilizing this technology we were able to inspire that early donor engagement through VR tours of the space that allowed potential donors to see the impact of their contributions, as well as the location of recognition areas not yet visible in real life.<\/p>\n<p>To supplement the virtual, the project team provided a physical experience in the form of mockups. Potential and existing contributors were able to see and feel the materials of a number of recognition opportunities, including named chair plaques designed to feature signatures of the kids and grandkids of donors. In the end, using the combination of the physical and virtual tools meant the final ribbon cutting met and exceeded the expectations of their campaign contributors and led to nearly every recognition opportunity being sold.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24807\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCT-ezgif.com-optimize.gif\" alt=\"\" width=\"399\" height=\"171\" \/>\u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24824\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCT_ChairTag2_Crop.jpg\" alt=\"\" width=\"243\" height=\"161\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCT_ChairTag2_Crop.jpg 1719w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCT_ChairTag2_Crop-300x198.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCT_ChairTag2_Crop-900x594.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCT_ChairTag2_Crop-150x99.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCT_ChairTag2_Crop-768x507.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCT_ChairTag2_Crop-1536x1014.jpg 1536w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCT_ChairTag2_Crop-1220x806.jpg 1220w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24778\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCCT_AR-Horizontal.jpg\" alt=\"\" width=\"640\" height=\"300\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCCT_AR-Horizontal.jpg 1920w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCCT_AR-Horizontal-300x140.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCCT_AR-Horizontal-900x421.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCCT_AR-Horizontal-150x70.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCCT_AR-Horizontal-768x360.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCCT_AR-Horizontal-1536x719.jpg 1536w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/TCCT_AR-Horizontal-1220x571.jpg 1220w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><br \/>\n<span style=\"font-size: 12pt;\"><em><strong>Top and bottom:<\/strong> Potential donors experienced the finished theater using virtual reality which allowed them to see donor recognition opportunities and how they would look at the ribbon cutting. <strong>Top right:<\/strong> Donors of named seats got to have their child’s or grandchild’s signature immortalized in plaques on the arm rests.<\/em><\/span><\/p>\n<p><strong><br \/>\nNon-profit<br \/>\n<\/strong>Like most non-profit organizations, the <a href=\"https:\/\/www.instagram.com\/p\/DKcLZpZuKN-\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">YWCA of Greater Cincinnati<\/a> wanted as much of their renovation budget as possible to go towards positively impacting their clients and their work. So it was gratifying to help them maximize the resources they had for donor recognition. Not only did our solution optimize their budget, it rallied the client team. \u201cDecision fatigue\u201d can hit stakeholders as renovation projects wind down. But the visualization of the organization\u2019s history and impact helped reinvigorate stakeholders with new energy and excitement.<\/p>\n<p>Our approach was to incorporate personal and professional stories into a one-of-a-kind donor wall and a visual timeline of the organization\u2019s history. The donor wall embodies the heart and spirit of the organization through a photo mosaic of the people and events, past and present, whose passion make the YWCA of Greater Cincinnati possible. Post-occupancy, the timeline became the perfect spot to kick off donor tours with stories of leaders, activists, and the passion that makes the organization’s work so impactful to the community. These EGD solutions contributed to an infusion of momentum that led to the capital campaign’s continual growth post-ribbon cutting.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24774\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong_Horizontal.jpg\" alt=\"\" width=\"358\" height=\"191\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong_Horizontal.jpg 1920w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong_Horizontal-300x160.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong_Horizontal-900x480.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong_Horizontal-150x80.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong_Horizontal-768x410.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong_Horizontal-1536x820.jpg 1536w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong_Horizontal-1220x651.jpg 1220w\" sizes=\"auto, (max-width: 358px) 100vw, 358px\" \/>\u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24772\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong-22.jpg\" alt=\"\" width=\"284\" height=\"189\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong-22.jpg 1920w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong-22-300x200.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong-22-900x600.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong-22-150x100.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong-22-768x512.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong-22-1536x1024.jpg 1536w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong-22-1220x813.jpg 1220w\" sizes=\"auto, (max-width: 284px) 100vw, 284px\" \/>\u00a0<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24771\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong-20.jpg\" alt=\"\" width=\"386\" height=\"257\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong-20.jpg 1920w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong-20-300x200.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong-20-900x600.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong-20-150x100.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong-20-768x512.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong-20-1536x1024.jpg 1536w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCAAvondale-PhilArmstrong-20-1220x813.jpg 1220w\" sizes=\"auto, (max-width: 386px) 100vw, 386px\" \/> \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24848 \" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCA_DonorWallDetail-e1772729241101.jpg\" alt=\"\" width=\"247\" height=\"257\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCA_DonorWallDetail-e1772729241101.jpg 425w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCA_DonorWallDetail-e1772729241101-288x300.jpg 288w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/03\/YWCA_DonorWallDetail-e1772729241101-144x150.jpg 144w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/><br \/>\n<span style=\"font-size: 12pt;\"><em><strong>Top:<\/strong> The bespoke designed history wall imparts the legacy and impact of the organization to staff, visitors, and potential donors.<\/em><\/span><br \/>\n<span style=\"font-size: 12pt;\"><em><strong>Bottom:<\/strong> The donor wall mosaic is made of hundreds of local event photos featuring the people who have helped the YWCA of Greater Cincinnati thrive.<\/em><\/span><\/p>\n<p>\nA well-executed recognition environment doesn\u2019t just complete the project; it elevates it. It ensures the final experience is not just a handshake and a plaque, but a moment of pride, excitement, and connection. This emotional resonance lives up to the excitement and momentum you\u2019ve built throughout the project and becomes the foundation for repeat giving, multi-generational support, and greater trust in the organization\u2019s long-term vision.\u00a0<\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2681 alignleft\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Phil_Rowland_c.jpg\" alt=\"\" width=\"112\" height=\"149\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Phil_Rowland_c.jpg 600w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Phil_Rowland_c-113x150.jpg 113w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Phil_Rowland_c-225x300.jpg 225w\" sizes=\"auto, (max-width: 112px) 100vw, 112px\" \/><a href=\"https:\/\/www.gbbn.com\/people\/phil-rowland\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Phil Rowland<\/a> is Director of Environmental Graphic Design and an Associate Principal at GBBN where he founded and leads the firm\u2019s environmental graphics practice. In just over two years, he has led more than 30 projects and contributed to capital campaigns that have collectively raised over $50 million. Phil works to blend imagery, wayfinding, and storytelling seamlessly with architecture and interior design to create memorable donor recognition environments.<\/p>\n<p><span style=\"font-size: 10pt; color: #333333;\"><a href=\"https:\/\/www.linkedin.com\/in\/zachary-zettler-b1a10623\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22370\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/02\/linkedin.png\" alt=\"\" width=\"17\" height=\"15\" \/><\/a> <a style=\"color: #333333;\" href=\"https:\/\/www.linkedin.com\/in\/phil-rowland-01940511\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">Connect with Phil<\/a><\/span><\/p>\n","protected":false},"author":1,"template":"","project_type":[183],"topic":[],"class_list":["post-24734","insights","type-insights","status-publish","hentry","project_type-environmental-graphic-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GBBN | Insights<\/title>\n<meta name=\"description\" content=\"Stories. 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That time is often spent navigating sprawling medical campuses, not receiving care. For large, urban, and often landlocked hospitals, improving the arrival and wayfinding experience is no longer a \u201cnice to have.\u201d It is central to patient satisfaction and staff efficiency. Beyond time saved, efficiency, and anxiety reduction, intuitive wayfinding restores patient agency.<\/p>\n<p>Today\u2019s patients have choices. Feeling welcome, safe, and confident to navigate independently to an appointment plays a meaningful role in whether they return. While help may always be available from staff, being able to self-navigate instills dignity, especially for first-time patients, people in distress, neurodivergent users, or anyone already feeling vulnerable. When wayfinding is intuitive, it implies, \u201cyou are capable, we trust you.\u201d<\/p>\n<p>As healthcare campuses add security measures and continue to evolve, intuitive wayfinding has become one of the most powerful tools for improving the patient experience. Architecture plays a direct role in reducing these inefficiencies. Clear public circulation, visible destinations, and intuitive spatial cues can streamline the patient journey while freeing staff to focus on care rather than directions.<\/p>\n<h3><span style=\"color: #303030;\">The cost of poor wayfinding<\/span><\/h3>\n<p>When hospitals function like mazes, patients are more likely to arrive late, feel stressed before their appointments, and leave with a negative impression that has nothing to do with clinical care. Staff feel the impact as well.<\/p>\n<p><strong> <a href=\"https:\/\/www.eyedog.mobi\/blog\/the-true-cost-of-poor-wayfinding-in-hospitals-breaking-down-the-numbers\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Studies<\/a> estimate that poor wayfinding can cost hospitals up to 4,500 staff hours per year as employees stop to redirect lost patients and families. <\/strong><\/p>\n<h3><span style=\"color: #303030;\">Why large hospitals are hard to navigate<\/span><\/h3>\n<p>Large hospitals are rarely designed all at once. They grow over decades through additions and renovations, often resulting in unclear circulation, competing entry points, and confusing routes. <a href=\"https:\/\/www.gbbn.com\/work\/from-the-outside-in-navigating-medical-campuses\/?backProjectType=181\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Research<\/a> led by GBBN\u2019s Director of Research, <a href=\"https:\/\/www.gbbn.com\/people\/shan-jiang\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Dr. Shan Jiang<\/a> and Dr. Hui Cai, a professor at the Georgia Institute of Technology, highlights how campus configuration and building approach directly influence patient arrival, orientation, and navigation. When circulation becomes fragmented, anxiety increases\u2014for patients and for the staff who are repeatedly pulled away from their work to give directions.<\/p>\n<p>Healthcare is a consumer industry, and most routine care now happens closer to where patients live. But when people need the specialized services only a major medical center can provide, the experience must begin with a clear, welcoming \u201cfront door.\u201d That front door should be easy to find, easy to understand, and designed to empower patients from the moment they arrive.<\/p>\n<h3><span style=\"color: #303030;\">Designing the journey, not just the building<\/span><\/h3>\n<p>The patient experience should be considered as a continuous journey\u2014from arriving on campus to reaching their destination. Along the way, patients may need to visit registration, labs, imaging, or security checkpoints. Each transition is an opportunity either to reduce anxiety or compound it.<\/p>\n<p>Generous public corridors are one of the simplest and most effective tools for intuitive navigation. Wider spaces allow patients and families the time and room to read signage, recognize landmarks, and orient themselves without feeling rushed or in the way. At <a href=\"https:\/\/www.gbbn.com\/work\/trihealth-bethesda-north-master-facilities-plan-heart-hospital\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">TriHealth\u2019s Bethesda North Hospital in Cincinnati, Ohio,<\/a>\u00a0public circulation spaces reach up to 30 feet wide, transitioning into corridors that vary between 11 and 20 feet. This allows groups to pass comfortably and helps patients identify visual cues\u2014such as color, materials, or light\u2014that naturally draw them toward key destinations. Widths were determined based on the amount of foot traffic in the area and the existing infrastructure. Pause points were incorporated in the design\u2014like placing a bench along a sidewalk.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24602\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/02\/4500hours_web-4.jpg\" alt=\"\" width=\"600\" height=\"384\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/02\/4500hours_web-4.jpg 600w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/02\/4500hours_web-4-300x192.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/02\/4500hours_web-4-150x96.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><br \/>\n<span style=\"font-size: 10pt;\"><em>The new lobby and wide corridors at TriHealth’s Bethesda North Hospital help patients and visitors easily find their destination and self-navigate there.<\/em><\/span><\/p>\n<p>Equally important is reducing visual clutter. Items like wheelchairs, hand sanitizer stations, and PPE are essential, but when they overwhelm corridors, they distract from wayfinding because visual clutter increases the cognitive burden on people as they navigate the space. Thoughtful integration makes these elements accessible without competing for attention. At UK Healthcare in Lexington, Kentucky, a renovated ICU corridor on the 12th floor of the Albert B. Chandler Hospital uses a modular system to organize PPE and supplies, creating consistency while preserving clear sightlines and usable space.<\/p>\n\n\t\t\t\n\t<style type=\"text\/css\">\n\t\t.slider-info-24548.bafg-slider-info .bafg-slider-title {\n\t\t\t\t\t\t\tfont-size:\n\t\t\t\t\t22px\t\t\t\t;\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\n\t\t.slider-info-24548.bafg-slider-info .bafg-slider-description {\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\t\t\n\t\t\n\t\t.slider-info-24548.bafg-slider-info .bafg_slider_readmore_button {\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\ttext-align: center;\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\n\t\t.slider-info-24548.bafg-slider-info .bafg_slider_readmore_button:hover {\n\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\t<\/style>\n\t\n\t\t\t<div class=\"bafg-twentytwenty-container slider-24548 \"\n\t\t\t\tbafg-orientation=\"horizontal\" bafg-default-offset=\"0.5\"\n\t\t\t\tbafg-before-label=\"Before\"\n\t\t\t\tbafg-after-label=\"After\" bafg-overlay=\"1\"\n\t\t\t\tbafg-move-slider-on-hover=\"\"\n\t\t\t\tbafg-click-to-move=\"\">\n\n\t\t\t\t\t\t\t\t<img class=\"skip-lazy\" data-skip-lazy\t\t\t\t\tsrc=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/02\/4500hours_web_before2.jpg\" alt=\"\">\n\t\t\t\t<img class=\"skip-lazy\" data-skip-lazy\t\t\t\t\tsrc=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/02\/4500hours_web_after2.jpg\" alt=\"\">\n\n\t\t\t<\/div>\n\n\t\t\t\t<div class=\"bafg-slider-info-wraper\">\n\t\t<div style=\"\" class=\"slider-info-24548 bafg-slider-info\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\n\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t\n<p><em><span style=\"font-size: 10pt;\" data-teams=\"true\">Before and after: “Stealing” just a few inches from patient rooms created much needed extra space in an ICU corridor on the 12th floor of UK HealthCare’s Albert B. Chandler Hospital.\u00a0 The new, wider corridor feels more open and less cluttered.<\/span><\/em><\/p>\n<h3><span style=\"color: #303030;\">Simplifying registration and information<\/span><\/h3>\n<p>Registration is another moment that can either reassure or overwhelm patients. Multiple check-in points, unclear instructions, or poorly placed kiosks often increase confusion. Limiting registration to a single, clearly identifiable moment in the journey helps reduce uncertainty. There is no single right model\u2014patients may check in online, on a personal device, at a kiosk, or with staff\u2014but the experience must feel coordinated.<\/p>\n<p>When it comes to physical check-in kiosks or information desks, a GBBN research study at UC Health Medical Center (UCMC) in Cincinnati demonstrated the value of strategic placement: an information desk located at the intersection of four major pedestrian routes became a natural hub. <a href=\"https:\/\/www.gbbn.com\/work\/from-the-outside-in-navigating-medical-campuses\/?backProjectType=181\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">A post-occupancy evaluation<\/a> of our renovations at <a href=\"https:\/\/www.gbbn.com\/work\/uc-medical-center-main-entrance-improvements\/?backProjectType=63\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">UCMC<\/a> showed higher traffic and visibility at this location, allowing staff resources to be concentrated efficiently while making help easy to find. Open space allows people to clearly see landmarks like the information desk or registration area as they enter the building. This clarity lets them see their destination and choose how they will arrive there.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23031\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/07\/POE_UCMC_1220x585_3.jpg\" alt=\"\" width=\"640\" height=\"307\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/07\/POE_UCMC_1220x585_3.jpg 1220w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/07\/POE_UCMC_1220x585_3-300x144.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/07\/POE_UCMC_1220x585_3-900x432.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/07\/POE_UCMC_1220x585_3-150x72.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/07\/POE_UCMC_1220x585_3-768x368.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><br \/>\n<span style=\"font-size: 10pt;\"><em>POE observations of interactions at the new information desk reveal that 30% of people who visited the desk were given verbal wayfinding guidance by staff. The average resolution time of these interactions was less than 30 seconds each.<\/em><\/span><\/p>\n<h3><span style=\"color: #303030;\">Integrating security without intimidation<\/span><\/h3>\n<p>Security is an unavoidable challenge for many hospitals today, particularly at major entry points. The goal is to enhance safety without making security the dominant first impression. This requires early collaboration between designers, operations teams, and security professionals.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-24566 alignleft\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/02\/4500hours_web-6.jpg\" alt=\"\" width=\"398\" height=\"205\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/02\/4500hours_web-6.jpg 600w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/02\/4500hours_web-6-300x155.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/02\/4500hours_web-6-150x77.jpg 150w\" sizes=\"auto, (max-width: 398px) 100vw, 398px\" \/>At Children\u2019s Minnesota in Minneapolis, our renovation to their emergency department incorporated weapon detection into a new vestibule while keeping security staff adjacent rather than front-and-center. Wall- mounted material (bamboo in this case) guides patients and families through the corridor which also provides clear sightlines to emergency check-in. Security remains approachable and effective with a desk camouflaged by the same material, making their presence visible but not intrusive. Applying principles from Crime Prevention Through Environmental Design (CPTED) helps balance safety, visibility, and comfort\u2014protecting patients and staff without sacrificing a welcoming environment.<\/p>\n<h3><span style=\"color: #303030;\">A comprehensive approach<\/span><\/h3>\n<p>Patients navigating large healthcare campuses face multiple challenges: parking, wayfinding, registration, and security among them. Addressing these issues in isolation limits impact. Architecture offers the opportunity to create a comprehensive, human-centered solution\u2014one that reduces duplication, clarifies movement, improves visibility, and supports both operational efficiency and patient confidence.<\/p>\n<p>When circulation is clear and intuitive, patients feel calmer, staff work more efficiently, and hospitals strengthen the relationship that matters most: trust.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.gbbn.com\/people\/kirsten-miller\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7957 alignleft\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2020\/11\/KirstenMIller_Cropped-1-113x150.jpg\" alt=\"Woman with brown hair\" width=\"113\" height=\"150\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2020\/11\/KirstenMIller_Cropped-1-113x150.jpg 113w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2020\/11\/KirstenMIller_Cropped-1-225x300.jpg 225w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2020\/11\/KirstenMIller_Cropped-1.jpg 675w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><\/a><a href=\"https:\/\/www.gbbn.com\/people\/kirsten-miller\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Kirsten Miller, AIA, ACHA, EDAC<\/a> is an associate and medical planner at GBBN who works on projects across the healthcare market. Her work combines evidence-based design and user group feedback to create uplifting spaces for patients. She\u2019s equally passionate about \u201cproviding for providers\u201d by giving physicians, practitioners, nurses, and specialists the kind of environments where they feel energized to deliver the best care possible. Her recent architectural work includes emergency department renovations for Children’s Minnesota, outpatient clinics for TriHealth and imaging areas for Mayo Clinic. She is a co-author of \u201cThe Intersection of Human Factors and Evidence-Based Design: A Conceptual Framework,\u201d published in HERD: Health Environments Research & Design Journal and her work has contributed to GBBN receiving a Touchstone Platinum Award and an EDRA CORE Award for design research into optimizing hospital arrival experiences.<\/p>\n<p><span style=\"font-size: 10pt; color: #333333;\"><a href=\"https:\/\/www.linkedin.com\/in\/zachary-zettler-b1a10623\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22370\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/02\/linkedin.png\" alt=\"\" width=\"17\" height=\"15\" \/><\/a> <a style=\"color: #333333;\" href=\"https:\/\/www.linkedin.com\/in\/kirsten-miller-b365594a\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">Connect with Kirsten<\/a><\/span><\/p>\n","protected":false},"author":35,"template":"","project_type":[146],"topic":[173],"class_list":["post-24529","insights","type-insights","status-publish","hentry","project_type-healthcare","topic-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GBBN | Insights<\/title>\n<meta name=\"description\" content=\"Stories. 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This requires removing obstacles to good health such as poverty, discrimination, powerlessness, and lack of access to good jobs with fair pay, high-quality education and housing, safe environments, and health care. With the Centers for Medicare and Medicaid Services\u2019 2025 focus on prevention, wellness, and chronic disease management, health equity becomes important because of its effect on people\u2019s overall sense of wellness. By considering concepts such as salutogenesis (a focus on the origins of health and well-being rather than the origins of disease) and a building\u2019s capacity for enhancing its occupants\u2019 resilience, a set of factors emerge that can be arranged into a toolkit.<\/p>\n<p>We recently introduced a framework for health equity and a toolkit as part of a panel at the American Institute of Architects Minnesota Conference on Architecture. The framework and toolkit can be used to gauge a building\u2019s impact on its community. The panel included a case study that evaluated a recently completed cancer center in regard to how it reacts to the proposed framework.<\/p>\n<p>See the presentation <a href=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/01\/GBBN_Health-Equity-Framework-AIA-MN.pdf\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">here.<\/a><\/p>\n<p>Learn more about health equity <a href=\"https:\/\/www.gbbn.com\/news\/gbbns-health-equity-symposium-focuses-on-building-better-health-for-all\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">here<\/a>.<\/p>\n<p>Read more about the health equity framework <a href=\"https:\/\/www.gbbn.com\/insights\/the-health-equity-framework-improving-resilience-through-design\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">here<\/a> and <a href=\"https:\/\/www.gbbn.com\/insights\/improving-healthcare-resilience-through-an-equity-focused-framework\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">here<\/a>.<\/p>\n<p>See more of our healthcare work <a href=\"https:\/\/www.gbbn.com\/work-type\/health\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">here.<\/a><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7962 alignleft\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2020\/11\/MichaelGrage_Cropped-113x150.jpg\" alt=\"Man with navy blue blazer\" width=\"113\" height=\"150\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2020\/11\/MichaelGrage_Cropped-113x150.jpg 113w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2020\/11\/MichaelGrage_Cropped-225x300.jpg 225w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2020\/11\/MichaelGrage_Cropped.jpg 675w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><a href=\"https:\/\/www.gbbn.com\/people\/michael-grage\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Michael Grage<\/a>, AIA is a principal at GBBN. For Michael, healthcare architecture is a collaborative process of conversation and discovery that surfaces the right solutions to his clients\u2019 biggest challenges. Working with nursing staff, doctors, and caregivers, Michael uses his 20 years of experience in design and project management to ensure that every voice is heard. By deploying the right technologies and tools, Michael helps teams streamline the design process while helping project stakeholders better understand their physical space and how different design options will impact its function and feel. Michael\u2019s recent projects include\u00a0<a href=\"https:\/\/www.gbbn.com\/work\/mercy-health-kings-mills-hospital\/?backProjectType=63\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Mercy Health\u2019s Kings Mills Hospital<\/a>, and a new cancer care facility for\u00a0<a href=\"https:\/\/www.gbbn.com\/work\/christus-st-vincent-regional-medical-center-new-cancer-care-facility\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">CHRISTUS St. Vincent Hospital<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-19938 alignleft\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2024\/04\/Rachel_Wotawa_C-113x150.jpg\" alt=\"woman with long shirt and blazer on\" width=\"113\" height=\"150\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2024\/04\/Rachel_Wotawa_C-113x150.jpg 113w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2024\/04\/Rachel_Wotawa_C-225x300.jpg 225w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2024\/04\/Rachel_Wotawa_C.jpg 600w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><a href=\"https:\/\/www.gbbn.com\/people\/rachel-wotawa-schweikl\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Rachel Wotawa Schweikl<\/a> is an associate at GBBN. Drawn to the complexity and impact of healthcare architecture, Rachel is a medical planner who brings designers and end users together to solve our clients\u2019 trickiest puzzles. Balancing form and function, she helps discover operational efficiencies while creating uplifting spaces for patients, their families, and medical providers. Rachel understands that at its core, architecture is about people. That\u2019s why she prioritizes listening and collaborating on design problems.<\/p>\n","protected":false},"author":35,"template":"","project_type":[146],"topic":[175,163],"class_list":["post-24245","insights","type-insights","status-publish","hentry","project_type-healthcare","topic-equity","topic-speaking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GBBN | Insights<\/title>\n<meta name=\"description\" content=\"Stories. Ideas. 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What began as a meticulous 10-year study to align care, facility, and business needs, has culminated in their new William K. Schubert M.D. Mental Health Center.<\/p>\n<p>At this year’s Healthcare Design Conference + Expo, we presented lessons learned with Michael Browning, vice president of facility planning design, construction, and real estate for Cincinnati Children’s. Our presentation dove into the strategic thinking and key design decisions the organization made throughout the planning and implementation process to create an inclusive, welcoming, and durable facility. Our presentation shared key moments in Cincinnati Children’s investment in behavioral health despite the economic realities of this service line. Attendees learned how creating a strong concept and narrative helped guide design decisions throughout the process. We also shared key design decisions to implement a safe, uplifting, and durable environment for patients, staff, and families.<\/p>\n<p>See the full presentation <a href=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/01\/HCD25_E58-CCHMC-MENTAL-HEALTH-FACILITY-CASESTUDY_COMPRESSED.pdf\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">here.<\/a><\/p>\n<p>Learn more about the William K. Schubert M.D. Mental Health Center <a href=\"https:\/\/www.gbbn.com\/work\/cincinnati-childrens-hospital-medical-center-college-hill-behavioral-health-center\/?backProjectType=63\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">here.<\/a><\/p>\n<p>See more of our healthcare work <a href=\"https:\/\/www.gbbn.com\/work-type\/health\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">here<\/a>.<\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-2768 alignleft\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Aaron_Anderson_c2-113x150.jpg\" alt=\"\" width=\"113\" height=\"150\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Aaron_Anderson_c2-113x150.jpg 113w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Aaron_Anderson_c2-225x300.jpg 225w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Aaron_Anderson_c2.jpg 600w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><a href=\"https:\/\/www.gbbn.com\/people\/aaron-anderson\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Aaron Anderson<\/a> AIA, LEED AP believes healthcare design, when rooted in empathy and craft, can elevate every aspect of the care experience. A principal and healthcare market design leader at GBBN, he helps teams translate complex healthcare needs into meaningful places that foster identity, pride, and a sense of ease. His leadership spans GBBN\u2019s healthcare portfolio\u2014from pediatric and behavioral health to academic medical centers\u2014integrating sustainability, computational design & fabrication, and research tools into the design process. He approaches design as both purposeful and poetic, ensuring that each decision supports clinical outcomes, emotional well-being, and long-term community value.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-2913 alignleft\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Scott_Vidoirek_c2-113x150.jpg\" alt=\"\" width=\"113\" height=\"150\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Scott_Vidoirek_c2-113x150.jpg 113w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Scott_Vidoirek_c2-225x300.jpg 225w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Scott_Vidoirek_c2.jpg 600w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><a href=\"https:\/\/www.gbbn.com\/people\/scott-vidourek\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Scott Vidourek<\/a>, LEED AP believes that moments matter\u2014and that thoughtful design can shape meaningful experiences for patients, families, and caregivers. As a GBBN principal and healthcare delivery leader with more than 25 years of experience, he guides projects from vision to reality, helping clients make informed decisions through mockups, renderings, and immersive tools like AR.\u00a0Balancing design insight with technical details, Scott leads teams in creating spaces that not only support effective care delivery but also foster comfort, connection, and well-being.<\/p>\n","protected":false},"author":35,"template":"","project_type":[146],"topic":[166,163],"class_list":["post-24235","insights","type-insights","status-publish","hentry","project_type-healthcare","topic-pediatrics","topic-speaking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GBBN | Insights<\/title>\n<meta name=\"description\" content=\"Stories. Ideas. 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When interpretations of these codes differ among project stakeholders, the result can jeopardize facility accreditation, licensure, and overall project success. Our recent presentations, at this year’s PDC Summit in Houston and the Midwest Healthcare Engineering Conference, explored how early, coordinated discussions can prevent costly misunderstandings and design delays.<\/p>\n<p>A recent critical-access hospital project revealed how misalignment between operational intentions, regulatory requirements, and physical space planning can lead to challenges late in design. Differing interpretations by the Authorities Having Jurisdiction (AHJ) created months of correspondence before compliance was achieved. This example highlights the importance of aligning medical waste processes with design decisions from the outset to avoid regulatory setbacks.<\/p>\n<p>Drawing from project experience and collaboration with AHJs and state health departments, we shared practical strategies to improve communication, clarify regulatory intent, and integrate operational policy into design. This session shared insights into medical waste classifications, code interpretation, and best practices for ensuring that healthcare environments meet both clinical and regulatory expectations.<\/p>\n<p>See the full presentation <a href=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/Trash_Talk.pdf\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">here.<\/a><\/p>\n<p>View the handout <a href=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2026\/02\/Trash_Talk_Handout2.pdf\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">here.<\/a><\/p>\n<p>Learn more about our work with critical-access care <a href=\"https:\/\/www.gbbn.com\/work\/margaret-mary-health-new-hospital-health-and-wellness-campus\/?backProjectType=63\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">here<\/a>.<\/p>\n<p>See more of our healthcare work <a href=\"https:\/\/www.gbbn.com\/work-type\/health\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">here<\/a>.<\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-17695 alignleft\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2023\/08\/NoahGaither_c-113x150.jpg\" alt=\"man with glasses\" width=\"113\" height=\"150\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2023\/08\/NoahGaither_c-113x150.jpg 113w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2023\/08\/NoahGaither_c-225x300.jpg 225w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2023\/08\/NoahGaither_c.jpg 600w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><a href=\"https:\/\/www.gbbn.com\/people\/noah-gaither\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Noah Gaither<\/a>, EDAC, is a medical planner at GBBN who implements evidence-based design strategies and research pursuing mutually beneficial healthcare spaces. An emerging Academy of Architecture for Health designer, Noah has knowledge spanning a wide range of healthcare settings, their primary drivers, market trends, and wellness strategies. With passion for the study of environmental psychology, his designs strive to empower by giving agency and methods to rejuvenate for all scales, for all people.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-2776 alignleft\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Amy_Mees_c2-113x150.jpg\" alt=\"\" width=\"113\" height=\"150\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Amy_Mees_c2-113x150.jpg 113w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Amy_Mees_c2-225x300.jpg 225w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2018\/04\/Amy_Mees_c2.jpg 600w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><a href=\"https:\/\/www.gbbn.com\/people\/amy-mees\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Amy Mees<\/a>, NCIDQ, EDAC is a principal and medical planner at GBBN. She excels at surfacing client goals and creating spaces and environments that surpass expectations and further the healing process. With over 30 years of experience in healthcare design and medical planning, Amy\u2019s work has touched the lives of countless patients, families, and practitioners.<\/p>\n","protected":false},"author":35,"template":"","project_type":[146],"topic":[163],"class_list":["post-24191","insights","type-insights","status-publish","hentry","project_type-healthcare","topic-speaking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GBBN | Insights<\/title>\n<meta name=\"description\" content=\"Stories. Ideas. 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While most communities agree that more housing is urgently needed, hurdles to bringing new units online continue to mount. These can include high interest rates, well-intentioned affordability regulations, and increased public scrutiny of projects. Delay can often become the default position when it comes to new housing development.<\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23962 alignright\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web3.jpg\" alt=\"\" width=\"339\" height=\"263\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web3.jpg 600w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web3-300x233.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web3-150x116.jpg 150w\" sizes=\"auto, (max-width: 339px) 100vw, 339px\" \/>Delays aren’t neutral.<br \/>\n<\/strong><\/span>Delays rob cities of desperately needed housing and economic vitality. For example, a new housing development at 5th & Van Braam in Pittsburgh’s Uptown\/West Oakland EcoInnovation District (EID) by a Cincinnati-based owner and developer faced delays due to an Inclusionary Zoning ordinance the city briefly considered implementing after the project was already underway. The EID is a high-demand neighborhood that connects Uptown, Downtown, and Oakland and the development\u2019s mass timber design\u2014a highly sustainable building approach\u2014will enhance environmental performance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23954 \" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_2.jpg\" alt=\"\" width=\"202\" height=\"47\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_2.jpg 700w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_2-300x69.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_2-150x35.jpg 150w\" sizes=\"auto, (max-width: 202px) 100vw, 202px\" \/><br \/>\nWhen strategy and advocacy are baked into the design process, it can help projects navigate unforeseen delays. Our mixed-use and housing work across multiple markets reveal four strategies that can help cities, community groups, and developers move from gridlock to groundbreaking.<\/p>\n<h3><span style=\"color: #4a547f;\">1. Advocacy: Seek out hyper-local knowledge<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-24146\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web8.jpg\" alt=\"\" width=\"378\" height=\"346\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web8.jpg 1783w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web8-300x275.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web8-900x824.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web8-150x137.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web8-768x703.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web8-1536x1407.jpg 1536w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web8-1220x1117.jpg 1220w\" sizes=\"auto, (max-width: 378px) 100vw, 378px\" \/>Making a building real is about so much more than just design. For our client, 5th & Van Braam is a new type and in a new city for them. Our local expertise has helped them connect with qualified construction partners, the community, and key political leaders. The opportunity to connect with multiple parts of the city helps grow education and advocacy at city hall around the economic impact of the project and the sustainability advantages of its mass timber building approach.<\/p>\n<p>In Cincinnati, Willkommen, a mixed-use development in the city’s Over-the-Rhine neighborhood, GBBN\u00a0 collaborated directly with the city and community members to understand evolving historic guidelines, ensuring new development supports affordability while honoring neighborhood character. Drawing from 13 funding sources\u2014including city support, tax credits, and private investment\u2014the team advanced a financially viable project and worked directly with local contractors and tradespeople to make sure we weren’t sacrificing quality. The affordable units meet high-design expectations and create energy-efficient homes that foster equity and dignity for residents.<\/p>\n<h3><span style=\"color: #4a547f;\">2. Advance Local Investment Beyond One Building<\/span><\/h3>\n<p>As champions for innovative and sustainable construction methods, GBBN helped position Pittsburgh\u2019s first mass timber multifamily project as a catalyst for local workforce development. Recognizing that mass timber is rapidly growing but still unfamiliar to many teams in the region, GBBN brought the Union Carpenter Local 432 into the conversation as soon as Massaro and C.D. Smith were selected as the construction partners for the development at 5th & Van Braam\u2014meeting both state goals of supporting union jobs and the project\u2019s requirement for experienced mass timber builders.<\/p>\n<p>By engaging the union early, GBBN invigorated a dedicated mass timber training program for the local chapter, where there are apprentices constructing model structures, before applying those skills onsite. This proactive collaboration not only strengthened the project team, it opened new pathways for local tradespeople to gain expertise in a construction method that is shaping the future of sustainable housing. This is a win-win for enhancing a skilled local workforce and increasing opportunities for Pennsylvania as an economic competitor with this rising construction type.<\/p>\n<h3><span style=\"color: #4a547f;\">3. Communicate with Empathy<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-23976\" src=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web4-150x144.jpg\" alt=\"\" width=\"378\" height=\"364\" srcset=\"https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web4-150x144.jpg 150w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web4-300x289.jpg 300w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web4-900x867.jpg 900w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web4-768x740.jpg 768w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web4-1536x1479.jpg 1536w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web4-1220x1175.jpg 1220w, https:\/\/www.gbbn.com\/wp-content\/uploads\/2025\/12\/HousingShortage_web4.jpg 1783w\" sizes=\"auto, (max-width: 378px) 100vw, 378px\" \/>Housing developments don’t exist in isolation, but in context with others in any given neighborhood. But even with clear context, both communities and developers often default to positions shaped by past experiences with unclear or inconsistent processes. <span data-teams=\"true\">Both perspectives add value\u2014communities understand history and needs, and developers understand market realities. <\/span>Helping communities understand how an individual project will advance broader neighborhood goals can help turn project skeptics into champions. Pittsburgh’s Uptown neighborhood provides a good example. The neighborhood is just a third of a square mile but more than a thousand new housing units are proposed. Those that have broken ground are deeply affordable. <span data-teams=\"true\">However, an emerging balance matters: market-rate housing projects ensure sustainability and balance in the market and create modern, quality housing, which appeals to students and professionals looking for proximity to job centers and campuses. Design-forward, m<\/span>ixed-income developments attract new residents and support the retail and amenity growth that Uptown has lacked.<\/p>\n<p>When neighborhoods already have multiple affordable projects in the pipeline, applying blanket affordability requirements to every market-rate building can jeopardize design quality and financial feasibility, ultimately stalling the mixed-market housing that fuels long-term community stability and economic vitality. Communication around neighborhood context is most successful when it leans into an informing and aligning “here’s how a project supports your vision” approach, versus an approach that disregards or presents as “we know what the neighborhood needs” approach.<\/p>\n<h3><span style=\"color: #4a547f;\">4. Lean into Inclusive Revitalization<\/span><\/h3>\n<p>We believe development is best when it happens with people, not to them. GBBN worked with the Cincinnati Metropolitan Housing Authority to design Logan Commons, a recently completed, newly constructed, LEED Gold affordable senior housing development. This development brings 42 new housing units to the city, all offered at 60% Area Median Income (AMI). Members of the Over-the-Rhine Community Council (OTRCC) hold this project, and its process, up as a good model for how inclusive development can be done. Organized and collaborative, the development team “had it right in getting to us early,” says Mike Bootes, an OTRCC trustee. Leveraging a community as a development partner early can help prevent surprises, and roadblocks, later.<\/p>\n<p><span style=\"color: #4a547f; font-size: 14pt;\"><strong>As a design firm, we consider architecture to be beyond buildings themselves.<\/strong><\/span><\/p>\n<p>There is ongoing debate around the best path to affordable housing, but one thing we know for sure: pausing development isn’t neutral. Stalled housing projects at all market levels have direct, economic consequences for cities. Currently in Pittsburgh, over 10 significant residential projects are delayed or unrealized. As reported by the <em>Pittsburgh Business Times<\/em>, this collectively accounts for over 2,000 apartments in various neighborhoods. When housing projects are left in limbo, local economies lose out in other ways.<\/p>\n<p>Our work sits at the intersection of community, development, and policy, so we advocate, collaborate, and communicate on behalf of our clients and their projects to navigate challenges and position them for success. While we don’t write policy, we work to ensure policymakers, neighborhood residents, and community leaders put housing development into a larger context. This helps grow understanding around how the goals of a neighborhood, a developer and the city overlap.<\/p>\n","protected":false},"author":35,"template":"","project_type":[150,151],"topic":[182],"class_list":["post-23901","insights","type-insights","status-publish","hentry","project_type-mixed-use","project_type-residential","topic-affordable-housing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GBBN | Insights<\/title>\n<meta name=\"description\" content=\"Stories. Ideas. 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