Until now, research into audience experience has primarily focused on types of performances and the performances themselves. These tracks left a significant research gap regarding audiences’ holistic experience in the physical space where arts take place–the theater architecture. New research, by GBBN`s Shan Jiang, Marcene Kinney, and Christopher Yost fills this gap by hypothesizing that the architectural attributes of the theater, including aesthetics, comfort, and atmosphere contribute to holistic theater experiences for audiences.
Their research paper titled “Architecture matters: exploring audiences’ holistic theatrical experience through social media reviews,” was recently published by Arts and the Market, an Emerald Publishing journal dedicated to publishing high-quality and original contemporary research addressing issues related to the intersection of arts and audience research. Read more about what our research revealed at the link in our bio #architecture #design #arts #research #patron #theaterlife #theater #performingarts