Sharon McCafferty
Director of Strategic Analytics
As GBBN’s Director of Strategic Analytics, Sharon helps translate data into clearer decisions, stronger strategies, and better outcomes for clients and the firm. With more than 25 years of experience in marketing and analytics, most recently at Procter & Gamble, she brings a thoughtful, growth-minded approach to uncovering insights, solving complex problems, and making information more meaningful and actionable. At P&G, she uncovered the human insights behind data, from broad market trends to individual consumer experiences, helping brand teams and business leaders make more informed decisions. Her work also included advancing responsible use of generative AI, helping teams build confidence with AI and developing practical tools to improve productivity and reduce work. Energized by the “why” behind the work, Sharon also appreciates the problem solving her subconscious does while she’s away from her computer—on a run outside or cooking for friends and family.
"Spring Grove Cemetery in Cincinnati, Ohio is one of my favorite regular walks. The old names, the stories behind them, and all that beautiful greenery—there's always something new to notice." - Sharon McCafferty