Michael Lied


Principal | Director of Healthcare

Michael directs GBBN's healthcare market. He is passionate about reducing anxiety as people engage with healthcare environments, from physical spaces to telehealth. He’s driven to enhance health and well-being for all through future-focused planning, insightful programming, moments of respite, and great design. Michael brings together technology, market research analysis, innovative consultants, and multi-disciplinary teams of architects, designers, sustainability experts, and fabricators to find the right solution to his clients' biggest challenges. His recent work includes The Christ Hospital Health Network masterplanning; leading ambulatory prototyping for multi-state health system Bon Secours Mercy Health; and overseeing TriHealth’s Harold M. and Eugenia S. Thomas Comprehensive Care.

A Healthcare Design Editorial Advisory Board Member, Michael collaborates and shares knowledge across the industry; he has been featured in Healthcare Design magazine and presented at Healthcare Design Expo. Enhancing wellness is part of everything Michael does, from space design, to cheering on his kids at their sporting events, to family trips full of biking, hiking, and exploring.

Professional Highlights

Presenter, “Lost in Translation? Multidisciplinary Care’s Design Impact”, Association of Community Cancer Care Center, Business Summit

Co-Chair Arthritis Foundation, Walk to Cure Arthritis Cincinnati

Executive Leadership Team, American Heart Association CycleNation™

Featured in “Design’s Next Generation,” Healthcare Design

Presenter, Healthcare Design’s Annual Conference

News & Insights

"Having the opportunity to visit and collaborate with a client in Saudi Arabia, allowed our healthcare team to stretch in new ways. We tested our empathetic approach for the patient journey across cultures to unlock key design strategies. Our tenacity was apparent when we rescheduled our 2nd of the day work sessions to start at 10 pm at night through 2 am in the morning during Ramadan. We were blessed to experience great people and learn about a culture through new friends and tour of Old Jeddah." - Michael Lied